
Not every mall in Dubai needs a waterfall or an indoor ski slope to feel special. Times Square Center, sitting on Sheikh Zayed Road, skips all that and goes for something else entirely – it just feels like part of the neighborhood. It’s smaller than the giants like Dubai Mall, and honestly, that’s kind of the whole point.
It sits right on Sheikh Zayed Road (E11), in Al Quoz, close to Al Safa. Being on one of Dubai’s main roads means getting there from Al Barsha, Jumeirah, or even Dubai Hills isn’t much of a detour at all. Not hidden away, not hard to find. Most of the city can reach it within a reasonable drive.

Simple daily schedule, nothing complicated.
This is honestly where the mall sets itself apart. Instead of piling on the same international chains every other mall has, it leans toward specialist and lifestyle brands you don’t stumble across easily elsewhere.

It’s not just about shopping here. The mall actually pushes people toward doing things, not just buying them.
For fitness and wellness there’s Naya Yoga and Pilates Studio, running classes for all levels, including beginners and even toddler yoga, plus postnatal fitness sessions. Orange Theory Fitness sits close by too, with high intensity group workouts mixing cardio, strength and endurance training.
Families get their own space as well. Kidz Palooza runs themed play zones split by age group, and StuDIYo Lab hosts creative workshops and hands-on learning activities built for kids and parents together.
Then there’s the stuff you won’t find at your typical mall. Chillout Ice Lounge keeps its room below zero degrees Celsius, decorated with ice sculptures, serving hot drinks while you sit inside it. Kind of a strange thrill honestly – sipping something warm surrounded by ice while it’s 50 degrees outside. On alternate weekends the ground floor also turns into community markets like Ripe Market, Baby Bazaar and Arte, where local crafts, pre loved items and handmade goods change hands.
Dining stays simple and budget friendly here rather than flashy.

Reaching it is easier than it sounds, mostly thanks to that Sheikh Zayed Road location.
A mall’s judged by more than just its stores, and this one covers the basics well enough.
Both malls sit along Sheikh Zayed Road, but they pull in slightly different crowds. Mazaya Shopping Centre, over near Al Wasl, stays open an hour later at night and connects to Red Line metro stations nearby. Times Square closes at 10 PM and relies on First Abu Dhabi Bank Metro Station, a short taxi ride away. Where Times Square really pulls ahead is the specialty stores – names like Adventure HQ, Back to Games, Blossom Honey and BiOrganic just aren’t things you’ll bump into at Mazaya, which leans more toward everyday brands like Reem Closet and Homes R Us. Mazaya suits people running daily errands or living close by. Times Square works better for families, lifestyle shoppers, and anyone who likes stumbling into a community market or pop-up event on a random weekend.
Timing changes the whole experience here, so a few things worth knowing.
Is there free parking at Times Square Center?
Yes. Parking’s available on site for anyone driving in, free for the first three hours.
Does the mall have entertainment for kids?
Yes, genuinely family friendly. Kidz Palooza and the other designated play areas are built to keep kids engaged, not just occupied.
Are there community markets held at the mall?
Yes, and they’re honestly one of the bigger draws. Markets like Ripe Market and Baby Bazaar bring in local artists, food stalls, vintage finds and handmade goods on alternate weekends. Check the mall’s social pages to see when the next one’s happening.
Is Times Square Center eco-friendly?
Yes. The mall follows sustainability practices in how it operates, and quite a few of its tenant brands lean toward nature-focused, eco-conscious products too.